We love it. We eat it. We put it on our skin. I've read a lot about it. I plan to use it on our baby's skin for "baby acne".
Robin posted about it recently over at Whole Food Nation and it's a quick summary of its benefits. She has summarized what I've read in many places. Please check it out!
I have always bought the Nutiva brand, though there are many others. I get it from Amazon using the subscribe and save option I mentioned a while back. The key is to get cold-pressed, virgin, organic coconut oil. It should smell like coconuts.